"Just a quick one to say thank you for another great show at Beaufort Christmas Fair. We were up on last year which is great news and as ever loved the event. Really great customers who really engage with us and of course brilliantly organised. Thanks to you and all the organisers for all your hard work. Hope to see you in 2018!"
“The Beaufort Christmas Fair is in one of prettiest tents you will ever exhibit in, draped walls and a nice floor, it is usually muddy plastic walls and long wet grass underfoot so a real treat” says Aly of Rural Wrappings, a long-time stall holder at the Beaufort Christmas Fair. So, apart from a pretty venue, just how do you make the most of your space? Aly along with other stall-holders shared some hints & tips.
Horizontal Space is limited so Aly recommends making the most of vertical space “make borrow or buy displays that go up If you are not against the wall have a folding framework at the back of the table that you can use both sides of I use the back of the vertical display to hang my carriers bags, tissue, ribbons etc so all at hand but not taking up space.”
Don’t be afraid of thinking outside the table – do you actually need it? Sometimes creating a ‘walk in’ style stall can really help to engage customers.
Also consider unique ways to display your items using props that echo your brand. Themed stalls can have a great visual impact, use props to add to the story allowing visitors to visualise your items in their homes.
If you are not a liqueur, Wine & Spirit Stall then you can help your visitors to get into the Christmas Spirit by dressing your stall with a Christmassy feel. Don't forget this year we have mulled wine & mince pies to help people feel the spirit of Christmas!
On the theme of all things Christmas, which as the home of Christmas Shopping, the Beaufort Fair is one of the best places to buy unique and good quality gifts. Consider your range, affordable easy to carry gifts always sell really well.
As an inside market lighting is a big thing, not just so people can see your products but it can add emphasis on a set of items or one large item that will draw people to your stall. Sometimes a large visually impactful product will draw people in, it might be expensive so you might not sell it on the day but people may purchase other less expensive items with an aspiration to come back next year for the main one!
One thing many agree on is to mock-up your stand at home, Aly recalls for one event she even practised getting it all in the car! You want your set-up to run smoothly, so take photos of your mock-up to refer to if you are unsure.
Clear pricing is a must – people are sometimes shy to ask and if there are no prices they assume it’s expensive or over-priced. Get there early – it’s amazing just how quickly such a large space can fill with people and you don’t want to be setting up when you should be selling.
If you can, just display a few of each item and leave your stock in clearly marked boxes out of sight.
And the simplest tip – Love your products says Aly, if you do so, someone else will - oh - and dress warm and comfy – it is winter in the countryside!
We are looking forward to seeing all our stall holders at this year’s Christmas Fair, many are returning; however, we have about 40new companies and we think this year will surpass all others.